Marketing isn’t exactly what it used to be. In today’s world, a lot more companies are going to do business in countries all over the world, which means a lot more challenges for professional marketers. If you’re planning on expanding your company into the global marketplace, you need to stay informed on current trends in international marketing to help you pick and choose which may be more effective for your company. Here then, are among those trends and a few basic specifics of each one.
Social media
One of the more effective tools for today’s professional marketers is usually summed up into two words: social websites. No longer just a power tool for sharing pictures of family and cute pet videos, social network sites like Facebook, Twitter, Instagram and even more are now an undeniably common solution to market and promote your products and services worldwide. The power of social networking as a marketing device is evidenced through the major league businesses that now make use of with impressive results: manufacturers like Nike, Starbucks, Pampers, NASA, Denny’s and many other can verify the fact that social websites is still a tremendously effective avenue for marketing products around the globe.
Video advertising
Live video streaming is usually a feature that is increasingly popular among social networking sites. Using live video streaming for international promoting efforts is especially effective due to the ability to give consumers and customers the opportunity to experience a “real-time” event regardless of where they are in the world. Several companies have discovered live streaming becoming a particularly useful approach to conduct question and answer sessions with viewers. This kind of active participation produces a unique connectedness between business and it is customers, greatly enhancing loyalty for the brand from the participants and allowing the viewers to offer live testimonials concerning the product or service.
AI (Artificial Intelligence)
International companies are now exploring the power of AI to more efficiently track and analyze consumer shopping behaviors in countries around the globe. This type of information was, until just lately, an exceptionally time-consuming and challenging pair of statistics that had been typically only available to the largest, most profitable companies which in fact had the manpower instructed to collect and analyze the final results. But as a result of AI, this kind of information will be inside the grasp of marketers being employed by virtually any size organization.
Cross-sector marketing
Put very simply, cross-sector marketing refers to your practice utilizing the popularity of other brands to boost the reputation and success of your family. The fast-food industry comes with a good illustration showing cross-sector marketing at its simplest level. Studies have shown that fast-food restaurants which might be clustered together inside a short distance of a single another report markedly higher sales compared to those in more isolated locations. This may sound counterintuitive, though the fact is that distinctive fast-food restaurants located from the same few blocks give the consumer having a great variety of choices and enhance the likelihood that shoppers will eradicate to eat. Professional marketers project that cross-sector international marketing becomes more commonplace on this coming year, including an increase in strategic partnerships to get a greater volume of success for anyone involved. Marketing is, definitely, not what it really used to be. The truth is that our digital age provides marketing professionals with additional opportunities than ever. Although all of these trends are very important to keep in mind, understand that the most important part of any international marketing strategy is something far more basic: you need to be able to effectively contact consumers and customers abroad. And that will mean employing the services connected with an experienced, professional translator. The first step inside your international marketing efforts can take place today by contacting an established translation company and seeking the translator that is best suited for your company’s needs.